45th International Famous Furniture Fair (Dongguan) closes on high note

(Photo: International Famous Furniture Fair (Dongguan)

Featuring ten exhibition halls hosting more than 1,500 brands in an area of 770,000 sqm, the 45th International Famous Furniture Fair (Dongguan) (“Dongguan 3F” or “3F”), has closed the doors to its latest exhibition, held from 15 to 19 March 2021 at the Guangdong Modern International Exhibition Center in Dongguan, setting a new record of 192,551 visitors in total.

Many exhibitors participating in the event this year, such as Ashley, Treca, Magniflex, DeRUCCI, COOMO and Lacquer Craft, displayed complete home furnishing collections in their spaces. Exhibitors showcased to visitors not just new solutions but also new concepts of home furnishing.

Chen Sheng, Vice President of SCIHOME, a professional sofa manufacturer in China, said the company’s exhibition highlight this year was to provide one-stop solutions by combining different product portfolios flexibly. The company set up four production lines in 2020 for its customised and integrated home furnishing business, and plans to add four more in 2021 as it has seen the potential of the market.

Huang Haitao, Marketing Director of Rongfeng International Home Furnishing, said the company has presented the idea of new integrated home furnishing by displaying its exhibition space like an art exhibition for its brand CITYNEST.

In addition to welcoming a diverse and enthusiastic crowd of participants during the five-day event, Dongguan 3F also held several forums and activities to focus on design, including a ceremony for its Golden Wing Award. The Award was created to celebrate the milestones and achievements in China’s furniture industry, championing the power of design as the engine driving the industry’s development. Eight major awards and twenty sub-item awards were announced at the ceremony held on 16 March. This year’s Golden Wing Award went to Shanghai Expocasa’s Horizon, which also won gold for Excellent Product Design in the Cabinet category.

Dongguan 3F links the upstream and downstream supply chain to showcase a wide range of brands and products from across the industry. It is also an important platform for furniture sourcing opportunities in the country. The next exhibition will be held in Dongguan from 18 to 21 August 2021. For more information, please visit: http://jul.gde3f.com/