OneFortyOne New Zealand brand launches, replacing Nelson Forests name and logo

Nelson Tasman and Marlborough business,Nelson Forests,rebrand,OneFortyOne New Zealand,acquisition

Well known Nelson Tasman and Marlborough business Nelson Forests has been rebranded as OneFortyOne New Zealand effective from 25 March 2020.

The move follows on from OneFortyOne’s purchase of Nelson Forests (including Kaituna Sawmill, near Blenheim) in 2018.

OneFortyOne CEO Linda Sewell says that nothing has changed in operational terms for the management company and its associated staff in Nelson and at Kaituna Sawmill, both of which have remained as they were at the time of the OneFortyOne purchase.

CEO Linda Sewell says the start to 2020 had been unprecedented with the Australian bushfires and now the impacts of COVID-19, which were completely unforeseen.

“We had already started the rebranding project long before these events were on the horizon,” Sewell says. “We feel fortunate that we took an approach that was extremely mindful of waste and cost and so we felt we could finish the project very pragmatically. Ultimately, the branding project speaks to the unity of the business, which is very important in the current climate.”

“While there will be a transition period in the community because Nelson Forests is a well known brand in the areas in which it operates, there is now an opportunity for everyone in OneFortyOne New Zealand to share the great story behind the OneFortyOne name,” says Executive General Manager New Zealand Lees Seymour.

Seymour says that OneFortyOne’s new brand represents the fibre that is at the heart of everything the company does.

“The new logo is based on the cross-section view of an individual wood fibre from one of our trees. It represents not only the physical shape of fibre that is at the heart of our business, but also the three strands of our purpose: strengthen, integrate, and extend.”

OneFortyOne is a trans-Tasman business with forests and mills in Australia and New Zealand.