Editor’s pickDOMOTEX 2021 to be held as fully digital event

06-01-2021
DOMOTEX,event,exhibition,flooring,carpet

After initially being postponed to 18 to 20 May 2021, DOMOTEX will no longer take place as a hybrid trade show format this year due to the current global COVID-19 situation. Organisers have announced that the pandemic makes it impossible to plan and organise a physical presence on site in Hannover, Germany, at the world's leading trade show for carpets and floor coverings. Instead, new digital formats will cover the topics of the international floor coverings industry in May 2021.

Following the renewed rise in coronavirus-related new infections on a global scale, Deutsche Messe AG has decided that DOMOTEX 2021 cannot take place as a hybrid event as planned, after initially shifting from January to May. Currently, an alternative digital business platform is planned in form of the DOMOTEX DIGITAL DAY on 20 May 2021. The focus element of this platform is a digital conference that will address current and forward-looking topics in the international flooring industry.

"Trade shows like DOMOTEX, which are characterised by a very high level of internationality on both sides, amongst exhibitors as well as visitors, have a long planning period. Following the recent surge in global coronavirus cases, accompanied by lockdowns, worldwide travel warnings and restrictions and quarantine requirements, we now have had to make this decision. Unfortunately, for the first time in its 32-year history, we will not be able to organise DOMOTEX in 2021 as a physical trade show on our exhibition grounds in Hannover. Even a hybrid DOMOTEX is not realistic in the current situation, as it would require a certain proportion of physical exhibitors and visitors on-site, combined with travel from all parts of the world. We have therefore decided to organise DOMOTEX as a purely digital event, in order to give our customers the necessary planning security from now on," said Dr Andreas Gruchow, Member of the Management Board of Deutsche Messe AG, commenting on the final decision.

Sonia Wedell-Castellano added: "DOMOTEX thrives on the live experience. The shown products need to be experienced live on-site in terms of their look and feel. As long as the global pandemic has us so firmly in its grip and a sufficient vaccination rate cannot be guaranteed worldwide, we cannot safely plan for the future with a physical event. Markets thrive on exchange. Our customers are urgently looking for participation formats, which allow them to get in touch with their customers, expand their existing network and access new contacts to present their products and innovations despite contact restrictions. Our answer to these needs is the DOMOTEX DIGITAL DAY. A conference format, in which we will address current topics with top representatives of the industry on 20 May 2021, and provide participants with an interactive business platform. As part of the conference, exhibitors will be able to present their products and innovations, embrace business and indulge into networking and connecting. The specific opportunities for participation will be available in our online store pretty soon."

The COVID-19 pandemic is forcing trade show organisers to rethink. Numerous trade shows are currently taking place on a purely digital basis in response to the market participants' desire for complementary digital offerings. With the new format DOMOTEX DIGITAL DAY, Deutsche Messe is acknowledging the importance of rapidly increasing online channels in the flooring industry. The digital event will therefore also put a special focus on digitalisation aspects.

DOMOTEX 2021 will take place as a digital-only event on 20 May. The next hybrid DOMOTEX is scheduled for 13 to 16 January 2022 at the Hannover Exhibition Grounds.