Editor’s pickDOMOTEX 2018 set to offer visitors more
The 30th edition of DOMOTEX 2018 is expected to be a very strong and international affair, according to organisers Deutsche Messe.
More exhibitors have confirmed their participation at DOMOTEX than at the same time last year, Susanne Klaproth, the director in charge of DOMOTEX and Deutsche Messe, said. The show will feature around 1,400 exhibitors from more than 60 nations.
The upcoming DOMOTEX is taking a fresh new approach, with an improved site layout and a core focus on the product individualisation megatrend, as symbolised by the adoption of “UNIQUE YOUNIVERSE” as the keynote theme. Visitors will be able to immerse themselves in a captivating world of trends, innovation and lifestyle in way they have never done before.
“Many exhibitors are already hard at work preparing for their showcases and their new locations at the venue. They are busy doing things like exploring ways of harnessing the keynote theme and figuring out how they might profile their organisations at the new ‘Flooring Spaces’ presentation format. Visitors are right to be excited about what awaits them at the show, particularly in Hall 9,” added Klaproth.
DOMOTEX 2018 features a new layout that puts related products in closer proximity to one another. Visitors will find parquet, wood and laminate flooring in halls 12 and 13. And, from next year on, the latest flooring application and installation products and solutions will be on show in Hall 13. Hall 13 will also house the “Treffpunkt Handwerk” event, with its extensive array of exhibits and lectures for interior furnishers and decorators, parquet installers and floor layers, painters, varnishers and joiners.
“Framing Trends” in Hall 9 will feature a captivating and varied programme of talks by big-name architects and designers, as well as startup entrepreneurs and design students. The Talks will take the form of speed presentations and discussion groups dedicated to the individualisation trend. The presentations and discussions will examine the implications of this trend in many areas, including product design, production, sales and marketing. The specific topics to be explored are “Modular design: individual vs. mass-produced?”, “New one-off originals: handmade vs. digital?” and “Retail interactive: virtual vs. real?” The “Framing Trends” program is complemented by daily Guided Tours which will take visitors to see exhibitors of relevance to them. At the heart of the “Framing Trends” display in Hall 9, visitors and exhibitors will find lounge-style meeting areas and a café – the ideal settings for relaxed, informal dialogue.
DOMOTEX runs from 12–15 January 2018.