Deutsche Messe launches new show in Iran ahead of expected furniture demand growth

Deutsche Messe,Iran,MEDEX 2018

Image: Deutsche Messe

Deutsche Messe brings its woodworking industry expertise to Iran. The new show, MEDEX, will be held from July 10 – 13, 2018.

MEDEX – the international trade fair for woodworking and wood processing, materials, accessories, furniture and laminate flooring – will be held at the Permanent Fair Ground in Tehran.

In partnership with the Iran Furniture Manufacturers & Exporters Association (IFA), Christian Pfeiffer, Global Director of LIGNA and Woodworking Events at Deutsche Messe, says there is “great business potential for this international cluster fair, with its market-oriented topic portfolio taking place in the early part of the Persian calendar year.”

“Recent developments in Iran have opened up new market opportunities for furniture manufacturers, suppliers and contract furnishers. We anticipate bright prospects for business due to the younger Iranian generation’s demand for home furnishings, the emergence of a prosperous and growing middle class in Iran, the shortage of supplier products for Iran's reviving furniture industry plus interesting investment opportunities in the real estate sector – all of which have encouraged us to take this step,” Pfeiffer added.

German and European suppliers can hope for rising exports to Iran after the sanctions are lifted. According to a publication of the Woodworking Machinery Association within the German Mechanical Engineering Industry Association, Germany is the largest exporter to Iran within the EU.

The figures are promising: From September to November 2017 alone, Germany exported woodworking machines worth EUR2.6 million to Iran – an increase of 216 per cent over the previous year. Viewed globally, Germany was the main foreign trading partner of Iran's state-owned and private economy until 2007, when it was overtaken by China.

Deutsche Messe will be organising a group pavilion to support companies in gaining market entry to Iran. For 2019, the Woodworking Machinery Association within VDMA has also announced plans to apply for federal support for a group pavilion.

MEDEX is geared to visitors from the woodworking, flooring and timber construction sectors as well as furniture manufacturers from neighbouring nations like Azerbaijan, Pakistan, Turkmenistan and the United Arab Emirates.