Amazon India expands furniture range
Amazon,India,furniture,small and medium-sized businesses
Amazon India has expanded its range in the furniture category to over 160,000 products, especially from small and medium-sized businesses, ahead of the festive season, according to a report by Press Trust India.
Amazon has been injecting billions of dollars into its Indian operations in recent years, where its furniture business has seen a growth of more than 120% in the previous year. About 25% of furniture buyers use finance schemes, such as no cost equated monthly instalments (EMI).
More than 65% of Amazon’s sales are from customers beyond the big urban conglomerates in cities such as Nasik, Raipur, Vellore, Udupi, Kota, Kollam and Palakkad. Online marketing also allows small and medium-sized businesses in artisan hubs to sell their products to a nationwide customer base.