Editor’s pick46th CIFF Shanghai 2020 announces successful run of live event
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Despite taking place just six weeks after the 45th China International Furniture Fair (CIFF) Guangzhou, which was moved from March to July due to the COVID-19 pandemic, this last edition of CIFF has reportedly been a success, thanks to the 1,000 exhibitors occupying 250,000 square metres of exhibition space and attracting 118,409 industry professionals.
Concluding on 10 September after four days at Shanghai Hongqiao National Exhibition & Convention Centre, the 46th CIFF Shanghai 2020 represented the entire furniture industry chain: home, outdoor and leisure furniture, home décor and home textiles, office, hotel, and commercial furniture and, thanks to the overlap with the Shanghai International Furniture Machinery & Woodworking Machinery Fair (CIFF/WMF) 2020, machinery for the furniture industry.
Undoubtedly an unusual edition, the 46th CIFF Shanghai 2020 maintained a high level of safety thanks to strict pandemic prevention protocols, services dedicated to visitors, and the digitisation of some exhibitions, thus integrating offline and online activities.
The 46th CIFF Shanghai 2020 was a place of dialogue and cultural exchange, aiming to contribute to the qualitative development of the furniture industry. Thus, in this edition, great attention was paid to the culture of good design and good living with the intent to represent trends and provide inspiration for the entire industry. CIFF collaborated with the main associations, media and institutions in the field of design to organise as many as 50 conferences and forums and ten themed exhibitions. Among these, two design exhibitions stood out. The EAST Design Show, under the theme “Return to Zero”, hosted more than 50 Asian design brands, academies, design studios and media, shedding light on important topics such as architecture, interior design, the true use of furniture, as well as the homes of today. The Design Dream Show, organised by CIFF in collaboration with Red Star Macalline and Innovation Design Alliance, collaborated with the Shanghai Promotion Center for City of Fashion to integrate lifestyle, fashion, food, and tourism into the home environment in an unusual and captivating way.
Design was also the key theme among exhibitors in the Design Hall, which was divided into the Contemporary Design Hall, the Modern Design Hall – where higher-end products were presented – and the Trendy Design Hall, where the accessible luxury of neo-Chinese styles was concentrated.
Featured within the Sofa Flagship and Sofa Premiums, the main brands of upholstered furniture presented the newest trends and most innovative features for products designed to reflect a lifestyle of increasing quality.
The Office Environment Hall and Outdoor Furniture Hall presented the latest solutions for the home office, smart office and trendy outdoor environments.
The 48th CIFF Shanghai will take place from 3 to 6 September 2021, and it is said that internationally recognised leading companies have already confirmed their participation.
The 47th CIFF Guangzhou 2021 will occur in two phases. Phase 1, held from 18 to 21 March 2021, will focus on home furniture, home décor and home textiles, outdoor furniture and home textiles, and outdoor and leisure furniture. Phase 2, held from 28 to 31 March 2021, will feature office furniture, hotel furniture, commercial furniture, and furniture for public spaces, as well as furniture machinery, components, and raw materials.